RANGREZ
experiential DESIGN
CONCEPT
The concept of this project was to come up with ideas for experiential design in the specific area. For my group, it was Green Park Market.
Idea 1
The project started with our group deciding to increase the foot traffic in Green Park by gamifying the experience.
The slot machine
CHANGE
After the slot machine, we had to change our idea due to a group change. We were now given the theme “Holi”, and it was our job to make Green Park more vibrant and engaging to attract more visitors and ultimately increase the foot traffic.
FILTERS
The first I decided to create were 4 Snapchat filters which the user can use to share their experience of Rangrez. It was made using the brand’s visual given below.
The visual was created by Gayatri Chatterjee.
ANIMATION
I created the animation for this. The elements were again provided by Gayatri Chatterjee.
My Idea
I had the idea of creating a UI for a camera that you can open by scanning a QR code. The idea for this is that people can place greetings virtually around Green Park. The UI was made using the brand elements which the group had prepared.
