HAVEN

BRAND GUIDELINES

CONCEPT

Haven is an app designed for teenagers to have private, one-on-one text conversations with professional therapists. Many teens face challenges like depression, anxiety, and stress but may not feel comfortable discussing them with family or friends. This app provides a safe and confidential space where they can talk to a therapist without fear of judgment. In addition to therapy sessions, Haven also offers simple exercises to help users cope with their emotions in the moment

LOGO

TYPOGRAPHY

The Brand Typeface is Sniglet. It is used for the logotype. I only use capitalized letters in this typeface. I chose Sniglet because its soft, rounded design gives the brand a friendly and approachable feel. Its unique letterforms create a sense of warmth and comfort, making the app feel more inviting and supportive for users.

Outfit is the secondary typeface for Haven. It is used for headings and body text. I chose Outfit because its clean, modern, and highly readable design creates a sense of clarity and approachability. Its balanced letterforms ensure a smooth reading experience, making the app feel welcoming and easy to navigate.

COLOR PALETTE

PRIMARY

Mirage - #121723

Kashmir Blue - #4C6195

Malibu - #87A9FF

White - #FFFFFF

SECONDARY

Plantation - #254B45

Indian Khaki - #BCA893

Americano - #89736D

White - #FFFFFF

LOGO SPACE

The logo should never be smaller than 70px in digital and 20mm in print.

The icon should never be smaller than 21px in digital and 6mm in print

LOGO USAGE

It is important that the appearance of the logo remains consistent. The logo should never be misinterpreted, modified or added to. No attempt should be made to alter the logo in any way. It’s orientation, color and composition should remain as indicated in this document - there are no exceptions.